NYX Resistance

In doing this customer research survey there were about 7 questions, involving both open ended and yes/no questions. The team chose these particular questions, as we felt it would give us the best bases on developing a proper prototype tailored to our direct market. The questions are:

1. How much would you pay?

2. Do you wear base layers already?

3. What sport do you play?

4. What kind of injuries do you deal with?

5. How important is quality vs. price?

6. What do you dislike about today’s offering?

7. How do they make you feel?

After analyzing all the answers I received from 10 different players, who all play in different positions, the conclusion is as follows. The price of Nyx according to these players state that the price needs to be competitive with what is currently out there. They all currently wear base layers to stay warm, as it is a fall sport that they play in, so they would need something to keep their core warm. Injuries they deal with include: shoulders, hip flexer, groin, hamstrings, ankles, quads. With this being said they all feel that a shirt that offers them core resistance would help them prevent injuries in the future. In terms of price, they would like to see a product that is competitive with what is currently out there in terms of price, but would like to see a product with higher quality and lasts longer. As to what they dislike about what is currently out there is that all products don't have a very long life span, they tend to lose their elasticity. All players surveyed agree that base layers have positive affects on how they perform in this colder season.

During my last hockey game I asked all the players about how they viewed the base layers available for athletes today. These questions consisted of both yes/no as well as free answer questions. In the end the answers that came back were quite interesting: for the average athlete they would be willing to spend 150-200 dollars for a superior base layer with the resistance technology. When it came to quality vs price, quality was chosen by 16 of 20 players. This means that people were willing to spend a higher price if quality was a greater. Overwhelmingly I received the answer that today's choices do not offer enough variety and styles. The players were unanimous in this point and this brought up a disgust for no co ours and only the standard black colour. In terms of how the shirt makes them feel, I found that it was a fairly even split between nothing at all and getting g a boost in confidence.