Listed above are a number of NYX Key Strategic Resources (KSR) broken down into four different categories.
1. Physical - Over the least two months we have developed a number of key relationships with suppliers through one of our board of advisers (Freddie). Additionally he has a connection with one of only three flat-seem sewing machines in all of Canada and is willing to vouch for our team. Additionally, we feel that our branding and positioning will suffice as one of our big KSR's in the future (it was for Under Armor & Lululemon). Finally, we look to implement an online system that is similar to one used by Charlie & Co whereby consumers can take a picture of themselves from the front and the size and we can extract the individuals schematics based on the two photo's (Charlie & Co who's founder Oliver, was actually one of the individuals we met at the networking event).
2. Intellectual - Our main KSR's for intellectual are patents, our shirt designs, the copious amounts of R&D put into developing the technology supporting NYX, and finally our industry knowledge and experience overtime.
3. Human - We have managed to meet and connect with a number of key individuals that contribute to our KSR's. We have access to a number of professional level athletes for testing along with trainers for distribution for our initial distribution. Additionally, we have acquired the expertise of pyhsiotherapists and Keneisology students to help with the planning and developing of our initial prototypes.
4. Financial - Given that we will begin with an online business model, we will be able to keep a high contribution margin by pricing our product at a premium while simultaneously cutting out third party distributors that cut down our margins. Also by starting with an online model we can better control inventory and keep initial overhead to a minimum.
5. First Movers Advantage - Since we are pursuing a completely new product concept, one of our biggest KSR's is a first movers advantage. By being the first in the market, we will be able to establish ourselves in the minds of consumers as 'the' performance shirt for athletes. Additionally, the amount of time and research required in the development of our products will somewhat act as a barrier to entry.