NYX Resistance

Week two has been rather productive for NYX, we made great headway with our Value Proposition (VP) along with developing our first canvas. Our biggest struggle so far has been developing two variations on our current BMC.

What I've found rather interesting about this particular exercise is that unconsciously whether we recognize it or not, we tend to put ourselves in a box with respect to what we perceive our venture should look like. I came to this realization after attempting to make changes to our current model.

We talked about several ways we could alter the model, but to be honest, it almost becomes an exercise in frustration not to mention it is difficult to see beyond what we put down on our current canvas. I think this particular exercise really exemplified the importance of having an advisory board and simply going out and talking to people to gain an outsiders perspective.

I think it comes back to the whole issue of pivoting. Do we pivot? Do we not? I think in order to answer this question you need to be on a constant basis reevaluating your BMC. I really enjoy the layout of the BMC for this reason because it is essentially a living and changing business plan.

Lots of good food for thought. 

2 Responses so far.

  1. When I was looking for InfoBits i came across an article about these T-Shirts that researchers in Madrid were developing, essentially it's supposed to monitor the heart rate and heart activity of patients in hospitals.

    Although the main focus was for hospital patients, technology like this has potential for people in the athletic/performance clothing business. As soon as I read this article I thought about your guys' shirts and the potential it has. If nothing else i think it would be a good read and at least consider for your guys' venture.

    Here's the link to the article I read:

    http://www.fastcompany.com/1782989/a-smarter-t-shirt-to-monitor-your-vital-signs-and-take-all-those-wires-off-your-chest

    and here's a link to my infobit if you wanna see a summary:

    http://midodeals.blogspot.com/2011/09/adrian-infobit-1.html

    -Adrian

  2. Anonymous says:

    Thanks Adrian, super interesting article! Thanks for the info!

Leave a Reply