Features:
Current Prototype-
Cotton shirt
Muscle specific resistant band placement
Future Prototype-
Wicking material
Flat taped seams
Various colours
Numerous sizing options
Different resistant strengths
Muscle specific resistant
Nyx initial prototype will be a "Ghetto- mashup". The rationale for starting with this MVP approach is to find an inexpensive way to test if our offering is feasible, in saying this we will start with the "ghetto mash up" approach moving towards having a minimally working prototype. This will provide Nyx the ability to then evolve into the concierge approach, which in turn can be used to gain concrete data towards the effectiveness of the shirt. This is an important step as this can be the make it break it point of whether the product actually works and that our key market will adopt the product and its philosophies.
The first approach we decided to take is the ghetto mash up because it allows us to develop a tangible representation of what the product can eventually look like. This will lay the map towards future development but in a way that keeps costs low and allows us to make multiple representations under budget. To complete this we have asked Erin Hildebrandt, a kinesiology major at the U of C and personal trainer with Fresh, to map out muscle movement on an actual human body. This will be done with permanent markers and a cotton white long sleeve shirt. The outcome of this approach will be a rough draft of what Nyx can achieve. These designs will accelerate the process of making the working prototype.
The next approach will be to take the "ghetto mash up" and transfer to a minimally working prototype. This step will involve determining the right materials to cause the resistance and to act as the canvas to put them on. Arguably this step will cause the most headaches and prove to be the most costly approach of the three. In order to create the prototype Casey and Barb, a member of our board of advisors, will be taking the "ghetto mash up" designs to further develop a working prototype. They have developed some assumptions based on common knowledge but the ghetto mash up will offer concrete information to be used in this process.
Barb has designed dance costumes for years and not only has expertise but equipment to create a working prototype. Casey and Barb will be teaming up together once a week to develop the design and final prototype. They will sewing up a working prototype that Ian will be able to wear and test. From here we will be able to take notes and make adjustments to further the development of the prototype. Once this step has been completed we will move to a concierge prototype stage.
The final approach we would like to take is the concierge tactic. this involves acquiring the use of a high powered athlete, perhaps one of the Calgary Flames due to our contacts through Colby, and test the effectiveness of the product to gain real world numbers we can then use for marketing and sales. To do this we will a have to have a fully working prototype from the last step and participation of a human performance lab. From here we can enlist the help of an athlete and start quantitative tests. This step is very important because it will prove the product to athletes and make sure it works exactly how we the company and athletes we are targeting expect it to. During this process we will perfectly tailor the product to the athlete we are testing and make sure that it fits him/her perfectly. In addition to this we will be providing all the testing services to the athlete so they do not have to concentrate on anything but the sport they play.