Mantra:
Building Better Athletes
Summary:
Nyx Resistance is a high performance athletic shirt which increases strength and performance by amplifying regular training.
Executive Summary:
Nyx Resistance is a new wave in athletic equipment that leads to increased strength and performance, but really it is a piece of clothing. It targets micro-muscles that can not be isolated in a gym. Improving an athletes ability, agility, stability and overall performance. The shirt is low profile so it can fit under an athletes pads and equipment. With its quick dry and wicking material it will ensure the athletes stay cool and comfortable. Nyx brought together designer and kinesiologists to develop a shirt that goes under normal training equipment with resistance bands strategically placed in order to build and tone muscles. The shirt is designed so elite athletes enhance there training.
Nyx shirts can also be used by athletes in practice and training to increase strength and overall performance. With constant feedback and research within the community and inside high performance laboratories we are developing an innovative new piece of equipment that will take athletes to the next level. We will be focusing on online sales originally. Our website will also be our portal for direct feedback. Initially Nyx will focus on elite athletes and then push other customers to follow.
Nyx is dedicated to building better athletes through by constantly pursuing innovation through performance, style, and comfort.
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Team Roles & Responsibilities:
