Nyx Resistance
-Building better athletes.
The Problem:
Increase performance of athletes without increasing their training time.
Our Value Proposition:
Nyx is a high performance athletic shirt infused with resistant materials to stimulate and challenge the micro muscles that do not get trained by conventional static exercises. With constant feedback within the athletic community we will be adapting and innovating our product to ensure we are the best at what we do.
Our Market:
Starting with high performance athletic trainers and teams. Then moving to weekend warriors and eventually to average joes within 5 years. We will be focusing on online sales as well as sales through high performance trainers.
Our Competitors:
Coreshorts is an alternative product, it uses a similar idea to decrease healing time for hip and groin injures. Reebok also has made a uncomfortable womens only resistant shirt and pants.
Our Team:
Ian will be in charge of finding funding and furthering the brand within the market. Colby will be in charge of research, marketing and help with product development.
Casey will be in charge of the prototype, product development and design.
Matt will be in charge of the website as well as all things online.
Christa will be helping with the development of products and in charge of the retail operations, customers and suppliers.
Our Numbers:
We already have a minimally working prototype and with have a finalized prototype within the year. We will receive market validation through professional trainers and elite athletes and assume that sales will progress at 4% a month until the end of the second year. At which point sales will increase at 8% a month at once receiving empirical results. Our break even number is 325 units and we expect to reach that within 13 months. Our Ask:
In order to build better athletes we need $175 000 dollars in order to reach break even point, and an additional $75 000 dollars in order to receive empirical results.