NYX Resistance

This week was a huge learning curve. Our team got ambitious and registered our very own domain @ www.nyxresistance.com. Given that none of our team members are well versed in coding, we had a bit of an interesting time figuring things out. Fortunately one of our Board of Advisors (Jonathan) who has a history in coding, webdesign, and graphic design was kind enough to work with us on getting some of the basics put together. We still have a long way to go to get our website up to where we would like it to be; however, at the moment we have other pressing issues that require our time and attention as well. For example, I would really like to add a video to our landing page and get our social media channels connected to get consumers engaged. After reviewing some of our competitors websites we definitely made notes on what they've done well and areas we feel their site is lacking. We look to build upon what our competitors are doing well and make adjustments accordingly.  

Additionally this week while some of us were busy working on the website, Casey and Barb were making some great progress on our prototype. The initial mockup that Casey and Barb came up with was surprisingly good and from what we can tell looks to be fairly functional. The real test will be in the up coming weeks when Ian will begin doing our initial testing under his hockey equipment.

Overall week seven was another step in the right direction. Our team has really started to gel and we've managed to utilize our advisors in various roles to keep them engaged and push us to make things happen.

2 Responses so far.

  1. WOW! I realize your website is in it's initial stages but I think it goes with your theme of empowering athletes...at least that's my opinion.

    I don't know all the different ways you plan to market your product, but if you do anything in print (i.e. magazines) would you consider additional methods to drive people to this website such as the use of QR Codes?

  2. Anonymous says:

    That is a great idea! QR codes are definitely a new tool that marketers and companies can use in promotion. I've seen some really interesting uses. We'd have to get creative with it, but I definitely think you could be onto something!

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