Sports Academies- Investing in a child's education and their sports development is a recent international trend with specialized schools.
http://schools.cbe.ab.ca/b830/
http://www.stumbleupon.com/su/2mNbVa/www.australiansportsacademy.edu.au/
Over the past couple decades sports development has become more and more important. Children's and parent's goals of getting to the Olympics has shifted education. Through specialized education that is surrounded around athletic development is displayed in Calgary's National Sport School or Australia's Sports Academy. This schools give extensions, exceptions and customized education putting children's training a head of education. This is a huge opportunity for Nyx to infiltrate at a young age. This shows that parents are very dedicated to athletic development. We would have to test children because development maybe affected.
Categories:
Infobits
your product would be a great way to capture young awesome talent at a young age by getting the sport crazed parent hooked on NYX. they obviously have the money to afford not only one but a few of your training shirts. also the potential of snagging the next great athlete is hard to get over. imagine having a kid wear your training shirt from age ten until he makes the pros. a marketers dream is all I can think of. This is a great area to potentially get into.
It would be a good way to find up and coming athletes that we could sponsor at a young age and hopefully get hooked on Nyx so we could get endorsements when they are at a professional level.
That is actually a really interesting idea Jason! I from my own experience with minor hockey that parents are crazy about seeing there kids be the best. It's definitely a segment that we could potentially look into. I think it actually would work quite well with our currently demand creation plan. Thanks for the ideas Jason!