Perfect Posture- Intelliskin is a new product using a various resistance materials to force a better posture.
http://www.intelliskin.net/
Intelliskin is using a similar idea to Nyx to achieve a different result. They are using various different resistance levels of material to correct posture. The shirt or sports bra forces you to sit straight with your shoulders back. This would be an alternative competitor and if they they see our idea it would be very easy for them make something similar. They are much further along in their venture so this should be a major concern.
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A major concern yes, but you could incorporate something like this into your line. They may be 'further down the road' than you guys, but I think your idea better targets your respective markets - Everyone wants a better posture sure, but how much are they willing to pay for it; athletes are for sure going to be interested in your offering, and money isn't as much of a concern to your clientele.
Very true, integration could be very successful, especially for certain sports. Thanks for the support!
Can a shirt really help with better posture because bad posture is just bad habits, and a lot of energy goes into straightening out your posture. I used to slouch a lot sitting down doing homework and walking around I actually had to have people remind me that i need to straighten out. and applying resistance to straighten your back would probably put pressure on your neck.