Source: www.sciencedaily.com, Compression Clothing has little impact on athletic performance, study suggests
Website: http://www.sciencedaily.com/releases/2010/06/100603140955.htm
This article explains the results of two studies held to determine the impact of compression materials on athletes. Approximately 50 athletes partook in the research. Each athlete was instructed to wear compressive bottoms while performing specific exercises. The testers measured both the mechanics and economies of the athlete’s outputs.
The results from both experiments were consistent. Compression fabrics do little to nothing to improve the results of athletic pursuits of the athletes wearing the garments. This led to the conclusion that compression fabrics do not assist the body in achieving higher performance.
This infobit is important for NYX to consider because one of the functions of our prototype is compression. It is difficult to decide whether or not to partake in a fashionable trend such as compression fabric in this industry. It seems like that if you are not offering this fabric you are not equal with the market, even if the fabric is not functional.
Not only is there little function behind compression fabrics, there is also a negative rumour amongst some crowds. This rumour is that compression fabric can actually cause injury if used improperly. The thought behind this is that compression fabric weakens muscles. This can cause injury because the muscles come to rely on the compression and when it is removed they can become strained.
NYX must understand the needs and wants of the athletic clothing market and decide what we stand for and how we will participate in this market.