Source: TedTalks, Joe Sabia: The Technology of Storytelling
Website: http://www.ted.com/talks/joe_sabia_the_technology_of_storytelling.html
This Tedtalk goes through the story of telling stories through the use of technology. Although it is an entertaining performance, I found myself wondering continually for most of the four minute presentation what the point of this presentation was. Once it had finished I realized that it must have been a pitch for the new IPad.
I chose this as an infobit because this is a representation of a pitch that is against the grain. We are continually taught to pitch using a formula; explain problem, present solution, etc. An interesting conclusion is that entrepreneurship is about creativity and recognizing new methods for business but we continually pitch in the same formal manner. It’s actually kind of ironic that in an industry that is built upon innovation we use a traditional format.
As Apple is known as an innovative company, a pitch such as this turned out to be very appropriate as well as refreshing. You do not expect to be pitched to in a style that does not fit into the usual format. As up and coming entrepreneurs that will be consistently pitching our new ideas it may be something for us to consider to have an innovative pitch that complements our innovative businesses.