Date: October 6th, 2011
Time: 10:00 - 11:00 am
Project: NYX Resistance
Present:
Erik (Advisory Board Member)
Jonathan (Advisory Board Member)
Barb (Advisory Board Member)
Jim (Advisory Board Member)
Freddie (Advisory Board Member)
Colby (Team Member)
Christa (Team Member)
Ian (Team Member)
Casey (Team Member)
Matt (Team Member)
Meeting Agenda:
- Introduce team members, advisers, and NYX
- Discuss company and meeting goals
- Present BMC to advisory board
- Clarify questions
- Feedback
- Re-cap
Action Items:
- Develop a working prototype by next meeting (Casey)
- Rip apart a pair of coreshorts and examine the technology (Casey)
- Potentially rethink name (Team)
- Get in touch with various physiotherapists and kinesiology students to help isolate the specific location of micro muscles (Colby)
- Demand Creation Plan (Team)
- Get access to U of C's Human Performance lab
Upon presentation of NYX Business Model Canvas, immediate questions were raised regarding the actual functionality of the product itself. This question brought up a lot of discussion regarding the current prototype and how it could be improved upon (or if it was even feasible).
The discussion included; how NYX could keep the shirt stationary (prevent the bottom of the shirt from sliding up), does the name NYX really sell what we are marketing, which muscle groups will the shirt target, how will NYX prevent other companies from doing the same thing, what will the prototype look like - will it require a body suite to be functional or would a shirt suffice.
After much discussion, it became apparent that testing out various prototypes, meeting with physiotherapists, and getting athletes to test out the product would be our immediate steps in moving forward. Without being able to prove our product works, everything else is built on a house of cards.
Overall great headway was made with the potential designs for the prototype as well as the next steps needed to move forward.
Categories:
Meeting Minutes