NYX Resistance

On Friday we meet up with a close friend of mine, Erin Hildebrandt. She is a kinesiology student at the University of Calgary along with a trainer for hockey club within Calgary. She has lot of experience with athletes and training. In our meeting we described what our idea was, some issues we had and that we were hoping to build a prototype. The first question she had was what sport were we targeting. We then explained that we were going to start focusing on the core, as this is important in every sport and activity. At this point Erin drew on a white t-shirt that Ian was wearing of where she thought the bands would be best situated in order to give the best results. I have attached a picture of this happening.


One of the biggest worries that we have with our product is whether or not this would increase the risk of injury. One product that is a similar alternative is Core-Shorts. These shorts are designed to help athletes recover after and injury to their groin, hip or thigh. Some athletes develop dependence of this product and when they stop using it, them become injured because they have lost muscle mass due to the support that the Core Shorts provided. We asked Erin if she thought this would be an issue with our product. She said that it shouldn’t be because we are targeting certain muscles.

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