Source: Ted Talks: Suzanne Lee: Grow your own clothes
Website: http://www.ted.com/talks/lang/eng/suzanne_lee_grow_your_own_clothes.html
There is no waste and the leftovers are biodegradable. Treatment and coloring is very easy and does not require chemical treatment. This is an environmentally friendly product and offers a sustainable solution to the current textiles market. Besides the sustainability characteristics the biggest feature is the ability to manipulate the fabric. Suzanne suggests that this fabric will not always have a fashion focus and that it may be altered to fit other purposes like furniture, housing and automobiles.
This is relevant to NYX not because I would choose this fabric as something to build athletic clothing from but as an example to how important innovation is even within an established industry. If this fabric became a popular and important material we might require designers to work with this process and create our own line to stay competitive. Trend analysis will keep an elite brand like NYX in the elite market.
That's a real neat idea, and love the scalability of it being applied to furniture, etc. Perhaps you could use this new type of fabric as packaging for your product to keep the eliteness and CSR up!
Thats an awesome idea Adam! Through further innovation it would be cool to have it as our main wick away and resistant fabric. It shows how important R&D is within our industry!