One of the features we've talked about adding to our NYX shirts for quite some time now is some form of cooling fabric. However, prior to this particular article I stumbled upon, we were unsure if this particular technology existed and exactly how it worked.
According to Uniform Product News (a website that tracks new clothing trends), Columbia Sportswear has created a revolutionary new fabric that contains a chemical compound that adjusts the temperature of the shirt to the temperature of the environment. When the fabric is wet, the flat fibers produce a cooling effect. Essentially when the shirt is washed, the chemical compound is recharged. However, the only drawback with the current technology is that it only lasts for 70 washes.
Although this particular technology is far from being perfected, it is interesting to see that technologically advanced clothing is becoming a new trend.
Checkout the article here
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Infobits
This would be a huge asset to Nyx. Temperature control would add comfort to our product. This could be a major selling point and add value.