In doing this customer research survey there were about 7 questions, involving both open ended and yes/no questions. The team chose these particular questions, as we felt it would give us the best bases on developing a proper prototype tailored to our direct market. The questions are:
1. How much would you pay?
2. Do you wear base layers already?
3. What sport do you play?
4. What kind of injuries do you deal with?
5. How important is quality vs. price?
6. What do you dislike about today’s offering?
7. How do they make you feel?
After analyzing all the answers I received from 10 different players, who all play in different positions, the conclusion is as follows. The price of Nyx according to these players state that the price needs to be competitive with what is currently out there. They all currently wear base layers to stay warm, as it is a fall sport that they play in, so they would need something to keep their core warm. Injuries they deal with include: shoulders, hip flexer, groin, hamstrings, ankles, quads. With this being said they all feel that a shirt that offers them core resistance would help them prevent injuries in the future. In terms of price, they would like to see a product that is competitive with what is currently out there in terms of price, but would like to see a product with higher quality and lasts longer. As to what they dislike about what is currently out there is that all products don't have a very long life span, they tend to lose their elasticity. All players surveyed agree that base layers have positive affects on how they perform in this colder season.
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VP Hypothesis