Nyx has been working at a demand creation plan this week. We have decided to take a different approach with this. It is my expertise so to speak in this area, where we have come up with this plan. I work for a company called drinkme Beverage, and we have had great opportunities as a company to get involved with many professional athletes. From my experience with working with these athletes and trainers that it is the trainers that decide what these athletes put in their bodies or even on their bodies. The first step of getting into this market is to be able to get into trainers minds, which then pass it on to their athletes. A top down effect is what Nyx will be going with.
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