Seniors Market- Our population is aging quickly which is different market that Nyx could look into in the future.
http://www.seniorfitness.com/
http://www.seniorfitness.net/
Seniors fitness is a growing trend because of aging population along with all of the information that we have received around how exercise can improve life expectancy, quality of life and overall health. This is a market that Nyx should look into in the future. This would be a more "toned down" resistant shirt as they would need less strength and more general exercise. As well seniors build muscle slower and become sore easier. In order to get into this market would have to consult with numerous different individuals including doctors, occupational therapist and physiotherapist.
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Might be a good idea especially with expansion down the road. You could go with extreme, everyday, and light resistances and market them each to different markets but I bet you guys already thought of that. I'm not sure what you would call a line-up developed for the elderly from a marketing standpoint.
Great suggestions Jordon! This is definitely something we are looking to introduce in the future! One of the areas we are looking into is muscle confusion (encourage individuals to train with different resistant shirts throughout the week). Thanks for sharing your ideas, we really appreciate it. :)